Compelling customer propositions that unlock growth opportunities and maximise sustainable profit delivery
Successfully match customer needs with Diageo opportunities to create value for us and our customers.
New opportunities are identified for our brands within our Customers outlets and strong action plans created to increase share of category volumes
There is a real understanding of the cost benefit of each call and a focus on extracting maximum return from every € invested
Customer marketing create high impact activity plans based on penetrating customer and competitor insights from the GPV
Brilliant Execution of sales activation plans
Activities are executed in the best target outlets which maximises the return on investment
Promotional Plans + Off Shelf visibilities are successfully executed as planned and meet the customer’s requirements
Diageo is swifter than competitors to exploit opportunities and respond to risks and threats :
Commercial sales drivers are delivered to our customers to ensure continued growth and strength of our key brands within key outlets
Collaborative working with customers creates competitive advantage maximising ROI of trade investment
The most successful customers choose to work with Diageo
Diageo brands are the brands of choice in our target outlets in the C&C Assure Diageo’s brands distribution on the POS.
A mixture of data, knowledge and experience informs the development of effective strategies making Diageo an indispensible partner to our C&C customers
There are effective business relationships in place with local store managers which create business opportunities like : Extra Visibility on the POS or Ad-
hoc actions such as : Serve the Best training, Tastings or On trade outlets activations.
Decision maker for : All decisions made within parameters set by Manager GPVs and KAMs and using appropriate sales tools
Journey planning, call priorities (comply with the call and coverage targets set)
Allocation of activity across outlets
New business : when / where
Deployment of selling tools - selection of best activities per outlet visited
Customer proposition what selling tools, propositions to utilise to best meet customer needs
Key functional capabilities for this role
uses knowledge of customer needs and motivations within the store to drive growth
highly organised, able to plan customer activities in line with the strategy for their Customer
demonstrates best practice in structured selling
can influence and negotiate effectively with store managers
understands the impact of Diageo’s sales drivers (Quality; Distribution; Visibility; Price; Promotion; Persuasion) and executes activities according to plan to drive value for customers
understands key metrics and uses reports to review own performance
Acts as a voice for the outlets and represents their voice within Diageo
Works proactively with internal colleagues and customers to deliver bottom line trading results.
What Do We Offer?
Perm contract (6 months of trial period).
A very attractive remuneration package that includes :
Base Salary + Incentives
Attractive Social Benefit package such as : private medical and dental insurance, pension plans and interesting discounts in our brands (among others)
Workplace tools : company car with gasoline credit card, tablet, mobile phone, etc.
A continued training which will help you to advance in your professional career and continue growing in the market.