Director of Brand and Product Marketing
Hybrid - San Carlos
hace 20 horas

At Yummly we create magical, personalized experiences to simplify the cooking journey for our users. Born from the belief that great things come to those who cook, Yummly provides limitless inspiration, with the tools to make it happen - from recipe discovery to prep to perfect results! We provide a personalized experience of discovery so the question of What’s for dinner?

is answered before it’s even asked.

About the role :

Reporting to the VP of marketing (Ex Unilever- Dove brand, Whirlpool- Maytag Brand / Laundry product marketing), the Director of Brand and Product marketing is a key leader.

An excellent opportunity to grow a consumer brand firmly planted in the Consumer app / SAAS space as well as the IoT and physical product space.

Responsible for developing and executing go to market plans for the Yummly app and the Yummly Smart Thermometer, as well as using lifecycle marketing tools to acquire and ensure user retention.

They will also lead our direct to consumer e-commerce channel on

What’s on the menu (Responsibilities) :

  • Annual marketing plan development and execution for all product lines
  • Advertising agency management
  • Marketing budget planning
  • Cross-functional leadership on key product development initiatives
  • Lifecycle marketing (with direct report)
  • E commerce (With direct report)
  • Marketing operations (with direct report)
  • Key Ingredients (minimum skills, requirements, education) :

  • People leadership experience
  • Bachelor's degree
  • 7+ years marketing experience with 1-3 years in software marketing
  • Proven track record of driving revenue growth through paid, earned and owned channels
  • Growth mindset
  • Passion for creativity
  • Understand and agree with our key cultural values
  • Extra Seasoning (Great to haves) :

  • Passion for cooking and eating food
  • Located in SF Bay area (not mandatory, but nice to have)
  • Experience with small to midsize companies
  • MBA preferred
  • What's for Dessert?

  • Our culture fosters transparency and collaboration where everyone’s contribution is valued!
  • This position is Hybrid (on-site when needed)
  • Food!
  • Robust benefits
  • Amazing discounts on all Whirlpool products
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