Senior CRM Digital Channel Specialist
Home Credit
hace 4 días


1. Mobile App function enablement :

  • Plan, budget, execute, oversee, work closely with relevant cross functions and document all aspects of projects to enable functions on Home Credit Mobile App to achieve target of Mobile App Users & Daily Active Users
  • 2. Marketing Lead & Execution :

  • Support Line Manager to devise marketing, communication strategy on necessary channels (especially digital channels), execute, monitor, report on performance of marketing activities to achieve assigned KPIs (Mobile App Users, Online Sales Volume )
  • Take timely action / conceptualize campaigns to achieve set KPIs
  • Implement relevant tracking tools & build reports to understand customer behaviors / Performance of assigned Products / Projects / Marketing activities
  • Regularly monitor Digital Funnels of Online products and proactively propose solution to improve Conversion Rate across funnels
  • Other tasks to achieve KPIs assigned by Line Manager
  • Contact : Ms. Thy - HR

    Email : thy.lhb

    Phone : +84 28 3513 6868 ext : 11076


  • At least 2 years of experience in Digital Marketing
  • Experience in project management is preferred
  • Experience from financial industry (Credit company or bank) in Credit Card / Cash Loans is preferred
  • Basic knowledge of financial product development
  • Business analysis skills; ability to interpret / analyse insightful data
  • Good at presentation, negotiation, communication skills in Vietnamese and English both written and spoken
  • Relies on extensive experience and judgment to plan and accomplish goals
  • Be responsible to complete assigned tasks on time without compromising quality of result is a must have

  • Attractive Salary
  • 13th Salary Fixed and KPI Bonus
  • PTI Health Care
  • 24 / 7 Accidental Insurance
  • 100% Social Insurance Pay
  • Meal Allowance
  • Yearly Medical Checkup
  • 15 Annual Leaves
  • Professional and Transparent Working Environment.
  • Office hour
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