Responsible for building brand awareness through amplification, faming our brands with a luxury mind-set and leading our sphere of influence to get our brands into culture :
Creation of local PR or customization and implementation of Global ones to deliver holistic luxury / premium communications ensuring wide media coverage
Ensure Diageo’s brands get into consumers conversation and that our brand’s stories are newsworthy, interesting to influencers and drive consumer engagement, shareability & talkability.
Accountable for understanding local culture / conversations / tensions and ensuring our brands have a credible place within these through stories, content and campaign executions.
Ensure our brands are winning disproportionately in media coverage (earned) and consumer conversations (earned & owned).
Leading the charge to embed the editorial mind-set into the business ensuring our brand plans tell a continuous story which leverages the culturally relevant moments to drive momentum and reach.
Ensure Diageo brands have cultural traction through leading cultural calendars.
Accountable for ensuring that we drive advocacy both through consumers on our database and our social communities as well as building direct, meaningful and ongoing relationships with influencers.
Manage all the sponsorships ensuring the best negotiation for Diageo and its brands as well as corporate sales of Reserve portfolio that comes naturally through sponsorships and own network / database.
Leading Our brands to be present within Cultural Interest areas :
Accountable for setting the vision and leading powerful strategies in key consumer interest areas identified (i.e. Sport’, Music’ Art’ and Film’) TBC with a good knowledge of how to create earned’ partnerships and relationships in this space.
Acutely culturally aware; the role has a heavy external focus is well connected and knows people or is great at building powerful relationships to drive innovative, credible relationships and opportunities for our brands to make coverage, ideas and partnerships happen.
Has an ear to the ground and ensuring our brands are activated in culturally relevant ways across markets, consumer groups and interest areas.
Responsible for jointly building a clear PR calendar with TLA and RLA customers (launches, events, critical dates, parties, seasonal peaks) to ensure we receive payback in terms of image.
Build the network of key influencers across brands portfolio engaging them through planned brand events and TLA partnerships, ensuring right presence at all Luxury / Premium events.
High performing team internally & externally :
Driving a business shift to be agile, respond quickly to opportunities and express our purpose in a culturally relevant ways through content and stories
Building direct influence relationships with key people and supporting team in their influence footprint; increasing Diageo’s reputation and delivering award winning work.
Being a visible and vocal voice of Diageo brands in the market
Accountable for having the best partners and building relationships which mean we get the very best work out on our brands with them
Accountable for executional quality of our plans
Responsible for building capability in Influence & Advocacy across the Mktg team and partners
Establishing brilliant partnerships with internal teams to leverage learnings and thought leadership including Media & Digital Manager, Brand teams, C Planning, CMO,
Functional Capabilities :
Building Purposeful winning brands
Delivers compelling brans storytelling
Drives strategy to activation and connection planning
Inspires and creates excellence in social media
Leads Agency and cross-functional teams to deliver breakthrough content
Inspires work that is rich in flair and encourages people to take risk and delivers truly famous brands
Creates joined-up teams and effective ways of working
Delivering Integrated Execution
Constantly reframes brand issues to deliver breakthrough opportunities to get our brands talked about.
Brilliant brief and briefing process execution.
Experience in using Digital tools.
Translates brand plans and business ambitions in to highly differentiated and PR worthy ideas.
Experience needed :
Be a journalist / communicator social with proven experience in public relations / or commercial experience. Luxury communications is an advantage and culturally connected is expected
Has the contacts, relationships and gravitas to influence industry opinion formers and Media.
Be a confident, outgoing and experienced networker
Possess passion about socializing, attending events and nightlife.
Has the ability to drive the Marketing Leadership Team’s (MLT) thinking forward and leverage the MLT team to deliver against fame outcomes
Can set a vision and create possibilities for brands and follow through to brilliant execution.
Have high standards and be very restless and agile. Be culturally curious. Has hunger to discover what’s next in marketing
As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.
Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here.
It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world.
Today, nothing’s changed.
We’re proud to be more than 27,775 talented people . While they make our iconic brands ever stronger around the world, we help them go further than they thought possible.
Diageo is where you’ll find a wide variety of personalities, experiences and perspectives , wherever you’re based in the world.
It makes for a stimulating and rewarding working environment, where everyone can flourish.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know on DRINKiQ website .