Market Insights Manager
brandwatch
Ops
hace 6 días

is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide 39 of the Fortune 100 are clients.

Market Insights Manager About the Opportunity is searching for a Market Insights Manager. This role sits within the Strategy team, reporting to the Chief Strategy Officer.

The successful candidate will be responsible for a range of projects which allow us to understand and respond to the needs of the market.

This role requires extensive collaboration, both globally and cross-functionally. It is a senior-level, hands-on position working closely with our strategy, sales, product, customer success, and marketing teams as well as industry groups and partners.

The ideal candidate will have :

  • Demonstrated expertise in MarTech and deep understanding of social media and software solutions used by brand, research and marketing teams
  • A network of industry connections, being an active participant in industry forums and groups
  • A strong analytical skill set, able to collect, analyse and form recommendations using quantitative and qualitative research methods
  • Demonstrated commercial acumen : expertise in B2B sales processes, retention metrics and pricing strategies.
  • Ability to manage internal stakeholder feedback and represent the company externally
  • Strong presentation skills to both broad and executive audiences
  • Experience working internationally, across markets and time zones
  • Core responsibilities include :

  • Collect, synthesise and present internal feedback from teams on industry trends and our competitive context
  • Gather and analyse external market signals, including secondary research
  • Ensure the business keeps an up to date view of market trends, including competitor developments, new features and emerging platforms, technological advancements and changes in consumer and business behaviour.
  • Collaborate with the Brand and Product Marketing teams to ensure internal teams are equipped with these insights
  • Use insights to inform business strategy, including growth and positioning, as well as developments in product pricing and packaging.
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