Support implementation operations by producing tagging plans and providing testing support for the implementation team. Responsible for all requests have appropriate measurement standards implemented and functioning as expected.
Including Digital site and email properties. Quickly identify / report and resolve any tagging / implementation issues (internally or externally reported).
Demonstrates ability to identify potential pitfalls that may lead to specific project issues or data / implementation concerns.
Monitor all work streams within their scope of control to ensure that MRM standards (processes, tools, milestones and approvals) are enforced.
Work closely with the Analytic and implementation teams, concurrently driving multiple projects to completion on time. Ensure the delivery of clear, concise and accurate measurement documentation for development and analytic use.
Partners with the implementation team to help drive changes to improve process, standardization and efficiency. Work closely with the implementation team and analytic project management to ensure they are creating tagging documentation that is accurate and executable.
Evangelize the use of website analytics broadly within the company Supports analytic implementation, documentation and strategy on new approaches for analytical projects and future opportunities Identifies opportunities to implement new processes, tools, techniques and analytical frameworks designed to better serve our customers and increase department operating efficiencies Identifies areas of opportunity for the team to improve quality and drive efficiencies Experience driving the data strategy across multiple customer touch points Effectively communicate status of projects both verbally and in writing to management Effectively communicate roadblocks, and identify ways to mitigate risks, escalating at-
risk projects to management Agencia de Márketing digital con oficinas en Europa, Oriente Medio y Asia.