Establish, implement and measure the effectiveness of mobile app advertising initiatives to drive adoption and engagement of a mobile app.
Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Build, develop and manage relationship with suppliers, agencies and multiple top mobile ad networks (e.g. Google).
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
Demonstrated ability to create innovative new marketing programs and / or partnerships that generate results.
Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.
Tenacity and sense of urgency; ability to make things happen quickly with teams and partners.
Superior verbal and written communications skills with extreme attention to detail.
Contact : Ms. Thy - HR
Email : thy.lhb homecredit.vn
Phone : +84 28 3513 6868 ext : 11076
At least 1 year of experience in project management
Experience from financial industry (Credit company or bank) in Credit Card / Cash Loans
Basic knowledge of financial product development
Business analysis skills; ability to interpret / analyse data and apply this
Good at presentation, negotiation, communication skills in Vietnamese and English both written and spoken
Familiar with a variety of the field's concepts, practices, and procedures
Relies on extensive experience and judgment to plan and accomplish goals
Be responsible to complete assigned tasks on time without compromising quality of result is a must have
COMPENSATION & BENEFITS
13th Salary Fixed and KPI Bonus
PTI Health Care
24 / 7 Accidental Insurance
100% Social Insurance Pay
Yearly Medical Checkup
15 Annual Leaves
Professional and Transparent Working Environment.
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